NMB JOB POSITION : Senior Manager Marketing; Research & Planning

Job description

The Senior Manager Marketing; Research & Planning that we are looking for will be responsible to: 

• Establish, implement and manage the implementation and improvement of competitive products and services for the market segment to satisfy NMB customers’ needs and increase profit and growth while minimizing risks
•  Manage the research and planning unit to assist in the developing of new products with the product development teams and play an active role in PAC process
• Plan, manage and execute products roll-out

 

Core Responsibilities:

• Prepare and implement annual marketing plan in line with the business strategy

• Develop and design market driven products in collaboration with product development team

• Conduct product reviews and design qualitative and quantitative research plans for products in all stages of the product life cycle

• Conduct market surveys for financial services to access the market information for entire banking products and services using internal and external resources

• Review research reports and analyses to ensure accuracy, logical consistency and value add

• Assess the effectiveness of NMB’s strategy in the market place and advice management

• Benchmark NMB’s products and services to that of the competitors in the market and recommend on new markets, products and pricing

• Assist in national marketing initiatives in order to meet revenue growth objectives

• Identify events and sponsorships that will showcase NMB’s products and services

• Plan, manage and coordinate events and sponsorships schedule for the year including budgets

• Provide monthly reports on events and research

• Maintain direct contact with personnel from the various outside organizations and internal departments associated with scheduled events

Attributes: 

• Managing relationships.
• Team skills.
• Leadership skills.
• Planning & organizing.
• Business communication.
• Change management.
• Problem solving & analytical skills.
• Negotiation skills.
• Brand management.
• Vendor management
• Advertising.
• Sales acumen

Qualifications and Experience: 

• Degree in Business Administration/Economics/Banking/Marketing or its equivalent in undertaking marketing at a high (senior) level, preferably in banking.
• 5 years of experience in marketing and research at a Senior level.